Last updated: May 2021
The content on this website is intended for US audiences.
Types of Information We Collect and How It’s Used
When you request services or information or contact us directly, we may ask you to provide some or all of the following types of information:
Lead Generation/Contact Forms
We may ask for your contact information, including items such as name, company name, address, email address, and telephone number. This information is used to market our products and services.
Information Clients Provide When Creating an Account or Purchasing
If you choose to create an Account while purchasing, we will collect personal information such as your contact, billing, and shipping information. We use information about you to fulfill your requests and provide services. Other uses include processing refunds or exchanges, tracking and confirming online orders. Your online Account can be deleted at any time. In some circumstances, Backwater Suites may share your information with certain third parties to perform services on our behalf.
Email Marketing and Newsletters
For those of you that have expressly opted in to receive our Backwater Suites newsletter, you are easily able to unsubscribe by following the “unsubscribe” links included in every email. Without systematically doing so, we may analyze and track the email click rates (times you click on a link in an email) and open rates (the fact that you opened an email) to assess performance rates on our mailouts you receive.
Backwater Suites may publish a list of Customers & Testimonials on its site with information on customer names and job titles. Backwater Suites obtains the authorization of every customer before publishing any testimonial on its website.
Payment Information/Donation Forms
When you pay your invoice or make a donation, that information is directed to our third-party payment processor. We do not store your financial account information on our systems; however, we have access to and may retain, subscriber information through our third-party payment processor.
Uses of Information
In no case does Backwater Suites sell, share or rent out your stored data to third parties, nor does it use them for any purposes other than those outlined in this Policy.
Automatic Data Collection (Website Analytics)
Cookies and Tracking Technologies
Pixel Tags/Web Beacons
A pixel tag (also known as a web beacon) is a piece of code embedded on the site that collects information about users’ engagement on that web page. Pixel tags allow us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement
We partner with a third party to either display advertising on our Web site or to manage our advertising on other sites. Our third party partner may use technologies such as cookies to gather information about your activities on this site and other sites in order to provide you advertising based upon your browsing activities and interests. You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at http://www.aboutads.info/choices/ and edit or opt-out your Google Display Network ads’ preferences at https://www.google.com/ads/preferences/.
Social Media Widgets
Links to 3rd Party Sites
Backwater Suites collects your personal data for the requirements of carrying out its contractual obligations as well as information about how and when you use our services, and we retain this data in active databases, so long as you use our services. Backwater Suites in no way undertakes to store your data indefinitely.
10 S 2nd St,
Lansing, IA 52151
Call: (563) 568-8028